Working in the business, to work on the business

Business growth is squiggly!

The world feels wild atm and life sure does through some curve balls.

I’ve been thinking about the saying of “CEOs” needing to work on the business, rather than in the business. I completely agree with this as an ideal, but also sometimes life is not ideal.

Often what gets talked about in public are “the ideals”, yet the reality is very different. Sometim…