Learn from what others do, not what they say

There's a lot of hustle in the indie world, trends and growth charts come and go.

A great way to learn about how businesses are run is to sign up to their email list. It can be pretty insightful to see what emails actually go out and how they are promoting their products.

For example, often we’ll see events being promoted right up until the day before they are happening. When I see that, I interpret it as: they haven’t sold out, or th…